The Florence Residences Price

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  • Low Entry Price
  • Near MRT
  • Great Investment Potential

About 50% sold since launch, and still a popular choice in the north-east region.

This is one of the best selling development in Singapore, a whopping 74 units were snapped up here during the 2-months circuit breaker period!

Selling at an average of about $1450psf, The Florence Residences prices are still of great value compared to many other nearby projects.

So, considering this condominium is just a mere 6 minutes walk to the upcoming Hougang MRT Station on the Cross Island Line, is the reasonably low PSF and entry price really a good bargain?

Is there still a good window of opportunity to embrace a good piece of investment here?

Let’s help you figure out with every info you’ll need, starting from the prices of all unit types…

Updated The Florence Residences Price List

Unit Type

Price Fr

Size (sqft)


1 Bedroom




1 + Study




2 Classic




2 Deluxe




2 + Study




3 Classic




3 Deluxe




4 Classic




4 Deluxe




5 Bedroom




Live Updates ➁

➀ Developer may be increasing price soon!

➁ 23 more units for current pricings.

Full Project Info

Being one of the three blockbuster new condo launches in the north-east, Florence Residences is a top-choice development for property buyers seeking a good balance between location, price and investment potential.

The huge site area that will house 1410 new units also promises owners top quality lifestyle with tons of facilities to indulge in.

Project Name

The Florence Residences


81 – 97 Hougang Ave 2


Logan Property


99 Years fr Dec 2018

Est. TOP

2023 (Q1)

No. of Units

1410 Residential

Unit Types

1 to 5 Bedroom Apartments

Building Description

9 Blocks of 18 Storey Apartments

Carpark Lots

1429 lots

Site Area


Plot Ratio


District No.


Florence Regency HUDC En-Bloc

The Florence Residences is a new launch development that replaces the former privatised HUDC – Florence Regency.

Finally closed through a collective sale under private treaty, Logan Property clinched this site for $629 million in October 2017.

All ex-owners of this 336 unit HUDC will each receive about $1.85 million in gross proceeds, as this former HUDC makes way for new 1410 residential units.

The land cost of the developer is estimated to be around $842psf per plot ratio (ppr), after factoring in the estimated differential premium of $288 million to top up the lease of the site back to 99 years.

The Florence Residences Location

Live in the heart of Kovan, a desirable enclave rich in connectivity and surrounded by amenities both new and old!

This convenient location on Hougang Ave 2 is so well connected that within minutes walk to 2 choice MRT stations, you will be able to get around the city seamlessly.

Nearest MRT

Connectivity is set to get even better with the upcoming Cross Island Line, that will see Hougang Station become an interchange station.

With 2 MRT lines to choose from, connectivity will be excellent in future!

  • Kovan MRT – 8mins walk
  • Hougang MRT (current station) – 10mins walk
  • Hougang MRT (future new station) – 6mins walk

Nearby Amenities and Malls

  • Heartland Mall
  • Hougang Mall
  • NEX Mall
  • Serangoon Gardens
  • Hougang 1

Nearby Popular Schools

Popular schools are well within The Florence Residences.

One of Singapore’s top primary school is also just around the corner.

Rosyth School is one of the only nine primary schools in Singapore that offers the Gifted Education Program, hence making it a top choice school that parents try to get their children into.

  • Rosyth School
  • Montfort Junior School
  • Holy Innocent Primary School
  • CHIJ Our Lady of Nativity
  • Paya Lebar Methodist Girls School
  • Lycee Francais De Singapour

Leisure and Recreation

  • Serangoon Gardens
  • Serangoon Park Connector
  • Hougang Stadium
  • Kovan Sports Centre

The Florence Residences Video

Play Video

Facilities and Homes

A ‘Club Condo’ with 128 facilities and 12 amazing clubs, there is so much to play all day.

Every facility in Florence Residences have been designed to surpass expectations.

Revel in full lifestyle facilities to refresh yourself, or keep your family and friends entertained at the theatrette with Karaoke and Jamming Studio!

  • 80m Island Pool
  • Spa / Onsen / Hydrotherapy
  • Lush Landscaping & Gardens
  • Gymnasium
  • Gourmet / Alfresco Pavilions
  • Clubhouses & Functions Rooms
  • Kids Pool / Playgrounds
  • Jogging Trail
  • Poolside Decks
  • Tennis Court

Luxurious Homes

Every apartment here in The Florence Residences has been carefully planned to elevate living experiences.

Indulge in luxurious and sophisticated homes with quality fittings and finishes for your best enjoyment.

Here’s what you can expect:

  • Quality Branded Appliances and fittings – Electrolux, Grohe, Geberit and Roca
  • Smart Home System

Image Credits – SRI Pte Ltd


Want to check out The Florence Residences?

Experience your seamless showflat viewing with Official Developer Sales.

Floor Plans and Site Plans

Monthly Maintenance Fees (Estimated)

Here’s the indicative maintenance fee at Florence Residences.

It is relatively low, made possible by the large number of units in this development.

Investors looking to rent out their property here will be delighted with these low fees.

1 Bedroom


3 Classic


4 Bedroom


2 Bedroom


3 Deluxe

$240 / $280

5 Bedroom


Unit Types and Sizes (sqft)

1 Bedroom

474 / 484

2 Classic

624 – 807

2 + Study

700 / 753 / 872 / 926

3 Deluxe

990 – 1281

4 Deluxe

1389 / 1464 / 1701

1 + Study

527 / 667

2 Deluxe

646 / 667 / 850

3 Classic

893 – 1206

4 Classic

1270 – 1582

5 Bedroom

1668 / 1679 / 1905 / 1916

Showflat Location

The showflat is located between Hougang Ave 2 and Hougang Ave 10.

It is just opposite where the actual site of where Florence Residences is undergoing it’s construction.

The nearest MRT station to reach the showflat is Hougang MRT, where it is a 8 minutes walk away.

For drivers, the carpark entrance is along Hougang Ave 10, which is directly opposite the Hougang Stadium.

Developer - Logan Property


Founded in 1996, Logan Property Holdings Company Limited is an integrated property developer focusing on residential property development in China, mainly the Guangdong Hong Kong-Macao Greater Bay Area.

It has been listed on the main board of the Stock Exchange of Hong Kong since 2013.

The Group has Grade-A qualifications in property development, general contracting of construction as well as engineering design, and is one of the best property developers in China.

In 2020, the Group was ranked 22nd in the China Top 100 Real Estate Developers and 3rd in the Top 10 Most Profitable Companies., with its brand and overall strength being highly recognized by the market.

Entering the local Singapore market with their successful first foray on Stirling Residences launch, The Florence Residences is their second development here, which they will look to set another high benchmark standard.


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